Auria is a conceptual luxury fragrance campaign created using generative AI to explore product advertising visuals. AI tools were used to generate product photography concepts, which were refined into a cohesive set of images and a short motion asset designed for digital marketing and social media.​

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Design Concept

 

The visual direction focuses on elegance and softness, featuring the perfume bottle placed on a marble pedestal with flowing pink silk fabric and warm golden-hour lighting. The minimal setting and glossy reflections create a premium, editorial-style aesthetic inspired by modern beauty campaigns.